It is with a heavy heart that we announce the passing of our fearless leader, William D. Bruce. He passed away on Friday, February 11, 2022. He was 93 years young. It is only fitting that he waited until 1:00 PM to pass away, as ELCO closes at 1:00 PM on Fridays. W.D. lived and breathed ELCO and he taught us all the meaning of hard work. He worked for ELCO for 68 years, sitting as ELCO’s CEO for 43 years. W.D. also holds the record of 42 years without using a sick day, a testament to his dedication to ELCO Mutual. His ELCO story is an inspiring one about ...