5 Strategic Marketing Tactics for Life Insurance Awareness MonthSep 21, 2023 | 5 MIN READ
It’s the 20th anniversary of Life Insurance Awareness Month! This September, market your services to current and prospective clients by leveraging relevant resources that convey the importance of life insurance coverage at any stage.
Whether your past clients need to review their current policy or new clients are looking for help finding out which coverage option is right for them, this movement is an excellent way to help both individuals and families find the information they need. Knowing how to market life insurance to your clients will both increase your sales and help more people reach their financial goals.
What is Life Insurance Awareness Month?
The Life Insurance Awareness Month (LIAM) campaign is a month-long push throughout September to promote the benefits of life insurance and encourage families to begin planning for the future. In doing so, Life Happens and other organizations can help more people gain the coverage they need.
The truth is, there’s a large gap between the number of people who need life insurance and the number of people who actually have a policy in place. In fact, interest in life insurance policies is higher than ever, but younger generations are still expected to live without a policy in place. Efforts to promote life insurance policies through this campaign may help reduce this gap and match people to a policy that’s suitable for them.
Life Happens is a nonprofit organization that seeks to educate more people about life insurance. Since 1994, they’ve created an expansive library of informative resources, all to make information on life insurance and related products more accessible to a greater audience. With unbiased information in hand, individuals and families can make informed decisions regarding their finances and the wellbeing of their loved ones.
5 Marketing Strategies for Life Insurance Awareness Month
Now that LIAM is underway, it’s time to share the importance of life insurance and help more people find a product that keeps them financially secure. To make the most out of this movement, let’s look at some Life Insurance Awareness Month marketing ideas that will help you reach new clients and match them with the life insurance policy that’s right for them.
1. Update Your Email Signature
One of the easiest ways to promote events to your customers is by temporarily updating your email signature. Updating your email signature to include LIAM resources is a simple way to introduce your clients to the campaign.
Here are a few ideas for you to consider:
- It’s Life Insurance Awareness Month! Ready to review your policy?
- Ask me about Life Insurance Awareness Month!
- Review your policy this Life Insurance Awareness Month
When adding lines to your email signature, it’s best to keep them short and snappy. Try to add a line that encourages your clients to reach out to you for help with their current policy or assist them with reviewing other options.
2. Post on Social Media
Social media helps everyone stay connected and easily share valuable insights. If your insurance agency creates their own assets regarding LIAM, share them across your social media channels to inform others about the importance of life insurance coverage.
There’s no need to worry if you don’t have the resources to create your own custom social media graphics. A simple post sharing relevant information related to LIAM will show your audience and clients that you are committed to helping them find suitable coverage options.
Or, share posts from the Life Happens Instagram, Facebook, and LinkedIn pages. The Life Insurance Marketing and Research Association (LIMRA) also has great infographics that you can share across your channels.
Better yet, connect with your clients by sharing a personal story during LIAM. Your personal experience is a great way to show how you are a valuable asset when it comes to choosing life insurance policies. So, talk about a time when a client came to you and how you were able to help them.
3. Share Life Insurance Resources
Do you have an upcoming meeting with a client? Have some flyers or brochures ready to hand to them to further discuss LIAM. Or, if you’re meeting virtually, gather some online flyers and videos that can share more information regarding the importance of life insurance coverage.
4. Check In with Clients
If you haven’t touched base with your current clients in a while, Life Insurance Awareness Month is an excellent opportunity to do so! Share a fact sheet or answers to commonly asked questions that will help pique their interest in your services and begin a conversation about their options.
Plus, a quick check-in with your clients can help you gauge their feelings about life insurance. If they are unhappy with their current policy, you can step in to offer solutions that are better suited to what they need. This is a great way to book more meetings with clients and position yourself as a valuable resource when it comes to selecting any type of life insurance policy.
5. Include LIAM in Your Email Marketing
If you have a regular email newsletter, add a section that promotes LIAM in your September issue. Just a few sentences are enough to get your readers thinking about the importance of good life insurance coverage and when they need to begin thinking about policy options.
If you don’t have a regular email marketing strategy set up, that’s okay! Use LIAM to kickstart your email marketing. This way, you’ll get to explore a new way to share resources with your clients and position yourself as a knowledgeable expert looking to help policyholders make smart decisions for the future.
Become an ELCO Partner This Life Insurance Awareness Month
Marketing your services during Life Insurance Awareness Month is a great way to provide clients with valuable resources from their life insurance provider. As an ELCO independent insurance agent, you’ll have access to a variety of products that can help your clients achieve the financial stability they are looking for.